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Graphic Designer
2 months
Adobe InDesign, Photoshop
Mitipi is a company from Switzerland and is committed to burglary protection with its products. The company needed a medium to promote their product KEVIN3.0. To tackle this challenge, Patrick Cotting from Mitipi brought me on board. KEVIN® is their flagship product for burglary prevention. I worked closely with the Mitipi team.
The new KEVIN was to be presented to as wide an audience as possible. There was potential to disseminate the information at trade fairs and in customer mailings in particular. The aim was to provide as much information as possible about the KEVIN without creating a feeling of information overload. A new flyer was needed.
I decided to produce a wraparound flyer. The first page shows a family on holiday and a thief breaking into the family's home. To prevent such a break-in, the next pages tell you more about the KEVIN solution. Inside the flyer, the product takes centre stage. All the technical options are listed. This provides all the information you need in a compact, easy-to-read flyer. The flyer is also suitable for displaying vertically on tables at trade fairs.
«I have worked with many graphic designers in my more than 30 years in the world of work. But I've never been as surprised as I was with Elia. He was given a two-line brief and his first draft was almost ready for print.»